Georgi Kanev
Combines deep legal expertise with a practical, business-minded approach
With more than 15 years of experience, Georgi has advised well-known and creative international, regional and local businesses on complex legal and regulatory matters in the digital space and fast-moving sectors such as technology, video games and media. His experience spans cross-border mandates, market entries and product launches, working closely with innovative founders and businesses and leading law firms from the US, Europe and Asia.
Georgi has played a leading role in developing new markets, building innovative practice areas such as interactive entertainment and contributing to regional strategies in intellectual property services in leading law firms in Central and Eastern Europe.
Let’s Connect
Over the years, Georgi has been part of teams closing cross-border and domestic M&A deals exceeding EUR 4 billion in a range of sectors such as technology, banking, telecommunications, video games, e-commerce and retail, while supporting businesses through significant cross-border growth and transformation.
Beyond his advisory work, Georgi is a regular author and speaker at local and regional conferences, particularly in the video games and interactive entertainment sectors, where he shares insights on emerging issues such as AI, M&A, ownership of IP rights and online safety. For example, Georgi is a regular attendee and a part of the international community of the Games Industry Law Summit. Georgi is also a member of the Video Game Bar Association. He combines deep legal expertise with a practical, business-minded approach — helping founders, executives, investors and other stakeholders turn legal challenges into opportunities for growth.
Prior Experience
Prior to founding Kanev Lukev, Georgi was part of the international law firm Kinstellar, where he co-headed the regional IP & IT service line and Interactive Entertainment & Gaming sector, as well as leading the Bulgarian IP, IT and Data Privacy practice. Before that, he served as Deputy Director for Bulgaria at another international law firm, Peterka & Partners, where he also headed the Turkish Desk. Georgi also gained experience at a couple of other renowned international and local full-scope corporate law firms, such as Wolf Theiss.
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